Trey IQ · Profit Engine Programme · Founding Cohort
We find them. We fix them. We build the profit engine that runs without you.
Between KES 400K and 10M per month, almost every founder-led business has the same problem: a profit engine that is broken in multiple places at once. In this 6 weeks bootcamp we diagnose the structural flaws, re-tool the engine, and you leave with the keys to a system that doesn't need you in the room.
A business generating KES 400K to 10M per month should be compounding. Instead, most founders at this stage feel like they are sprinting to stand still. That is not effort failure. That is a systems failure. Six specific failures, almost always showing up together.
01
The Revenue Measurement Problem
You report a gross profit figure. But M-Pesa transaction fees, logistics costs, subcontractor time, and cloud hosting are sitting in OpEx instead of COGS. Your true margin is lower than you think. Every decision you make from that number is wrong.
02
The Stalled Pipeline Problem
Proposals sitting at "we'll get back to you." Qualified prospects who went cold after one meeting. A pipeline graveyard the founder stopped looking at. Thirty to sixty percent of that revenue is recoverable — with the right three-message sequence. It is not being sent.
03
The Pricing Illusion
You price based on what competitors charge or what you think the market will bear. Neither of those methods captures the value you deliver. Most founders at this stage are underpricing by 20–40% — and discounting on top of that when a client pushes back.
04
The Founder Bottleneck
If you stopped selling tomorrow, the pipeline would dry up within 60 days. Every significant decision routes through you. Your team is capable — but the systems that would let them act without you do not exist. You are the business. That is the constraint.
05
The Concentration Time Bomb
One or two clients account for a disproportionate share of your gross profit. They feel like partners. They are actually leverage — theirs, over you. When a CFO changes, a procurement policy shifts, or a family connection moves, the revenue you spent 18 months building can vanish in a quarter.
06
The Invisible Forex Leak
You invoice in KES. You pay for AWS, Shopify, Notion, Slack, or your logistics partner in USD. The exchange rate eats 8–15% of your gross margin every quarter — silently, before you ever see it. Most founders do not discover this until the True COGS Audit. By then, the leak has been running for years.
The honest diagnosis
"This is not a market problem. This is not a team problem. This is not even a funding problem. This is a profit engine problem. And a broken profit engine is fixable — if you know where to look."
This is not a course. There are no slides to review later. Every module produces a specific output applied to your real business before you leave the session. By Week 6, you have eight integrated instruments running simultaneously.
Part 01 — The Diagnostic
Eight weighted modules that locate the exact point where your revenue engine is breaking. Not symptoms — the root constraint. The one fix that moves everything else.
DELIVERS: Your scored constraint map with a ranked fix sequence
Part 02 — The Revenue
Seven specific levers — pricing, pipeline rescue, expansion revenue, channel concentration, margin recovery, forex infrastructure, and referral sprint. Applied to your actual numbers. Target: 2× gross profit in 90 days.
DELIVERS: Your 90-day dual-track plan with GP targets by lever
Part 03 — The Operating System
Good-Better-Best tier architecture calibrated for your business type. A relationship system for B2B lobbying or B2C experience design. And the quarterly review cadence that makes all of it improve every 90 days.
DELIVERS: Tier structure, relationship OS, and quarterly review calendar
The 6-Week Sequence
What happens in each phase — and what you leave with.
Stop the Bleeding. Fix the Measurement.
Cash and informal leak audit before the COGS audit — because a wrong baseline produces a wrong plan. True COGS reclassification. Zombie SKU purge (the 40% rule). Your actual gross profit number, possibly for the first time.
OUTPUT: True baseline GP · COGS reclassification table · SKU decision list
Find the Constraint. Score the Engine.
All eight diagnostic modules run on your business. Every score evidenced with specific, observable data — not estimates. Primary constraint identified and ranked. The fix sequence that makes everything else easier to solve.
OUTPUT: Scored constraint map · Primary constraint identified · Fix sequence ranked
Activate the Seven Levers. Build Track A.
Revenue Opportunity Map run across all seven levers. Three highest-potential levers selected and actioned. Good-Better-Best tier structure built for your specific business type. Payment term arbitrage and forex buffer installed.
OUTPUT: Revenue Opportunity Map · Tier structure · 30-day Track A revenue plan
Build the Relationship OS. Run the Shock Modeller. Set the Cadence.
B2B stakeholder maps and champion activation for your top three target accounts — or B2C bare minimum service checklist and delight menu. Shock scenario modelling. The quarterly review system that re-runs all of this every 90 days permanently.
OUTPUT: Relationship OS · Shock scenario responses · Quarterly review calendar
| Before the programme | After the programme |
|---|---|
| Your gross profit figure is probably wrong — M-Pesa fees, logistics, and subcontractors are in the wrong column | You have a True COGS baseline. Every pricing decision from here is anchored to real margin, not reported margin |
| Proposals go cold and you follow up informally, when you remember | A 3-message WhatsApp rescue sequence is running on every dormant deal. 30–60% of that pipeline is coming back |
| You price based on what competitors charge. You discount when pushed | You have a Good-Better-Best tier structure. Fifteen percent of clients have already migrated to premium. You stopped discounting |
| You are the only person who can close a deal. If you stop selling, the pipeline stops | You have a documented sales system with a qualification card, discovery template, and follow-up sequence your team operates |
| Your largest client accounts for over 30% of your monthly GP. You cannot afford to lose them and they know it | CB4 is active. The Multiplier Campaign has introduced your team to five new prospect networks. The concentration risk has a 90-day de-risk plan |
| You review performance informally, when things feel slow enough to stop and think | The quarterly review system runs every 90 days. Every metric has a baseline. The business gets measurably stronger by design, not by accident |
This is not a knowledge programme. It is an output programme. You leave every session with something built — applied to your numbers, your clients, your market.
Cash & Informal Leak Audit + True COGS Recalculation
One week of full cash reconciliation before the COGS audit. Because if the informal leak is above 5% of revenue, the baseline is unreliable. True COGS reclassification follows — M-Pesa fees, logistics, subcontractors moved to the right column.
8-Module Constraint Diagnostic
Market Signal · Positioning · Distribution · Conversion · Revenue Architecture · Scale Readiness · Delivery Integrity · Operational Infrastructure — scored, evidenced, and ranked. The primary constraint identified with precision, not intuition.
Revenue Opportunity Map — Seven Levers
Pricing Recovery · Pipeline Rescue · Expansion Revenue · Channel Concentration · Margin Recovery · Forex & Payment Infrastructure · Referral Growth Sprint. The money already in the business, extracted systematically.
OSI Circuit Breakers CB1–CB4 + Founder Resilience Metric
The operational safety framework: 85% capacity rule, no hero culture, KRA compliance buffer, relationship dependency rule. Plus the weekly private FRM check — because a burned-out founder does not execute a revenue plan, they survive the week.
90-Day Dual-Track Plan + Shock Scenario Modeller
Track A (Revenue Uplift, Days 1–30) funds Track B (Constraint Fix, Days 31–90). Plus three specific shock scenarios modelled against the Day-90 GP target: currency shock, logistics shock, regulatory shock — each with a 72-hour response protocol.
Good-Better-Best Tier Structure
Three culturally-calibrated templates: Essential / Executive / Chairman's Circle for professional services. Nyumbani / Haraka / Heki for physical goods. Starter / Growth / Scale for SaaS. Built for the EAC middle-market buyer — status and speed are the premium triggers.
Relationship Capital & Experience OS
B2B track: stakeholder maps, three-layer lobbying framework, champion activation, and the lobbying cadence calendar for your top target accounts. B2C track: bare minimum service checklist, delight menu, and the service recovery protocol when the floor is breached.
The Quarterly Review System
A five-part, four-hour half-day session you run every 90 days: previous quarter debrief, constraint re-score, revenue lever re-assessment, relationship OS review, next quarter sprint plan. The cadence that makes the business measurably stronger by design.
The founding rate reflects a real commitment — you are helping shape the programme. In return, you get the lowest price this will ever run at, direct facilitator access, and a founding member lock that never increases.
Group Cohort
Weekly group sessions with up to 8 founders. The cohort of non competitors is your board, they know your business by Week 3 and ask the hardest questions.
KES 123,500
Founding rate · 8 spots only
What is included
Private Track
A dedicated facilitator who learns your business. Weekly private sessions, unlimited WhatsApp access, and stakeholder mapping for your actual target accounts.
KES 360,500
Founding rate · 3 spots only
Everything in the Pod, plus
Which track is right for you?
Pod — if you are
Private — if you are
Payment: M-Pesa · Bank Transfer · Card · Payment plans available on request
We are specific about what the guarantee covers because we are specific about what the programme delivers. The four below are the minimum viable output of the first four weeks applied to any founder-led business in this revenue range.
If none of these have occurred by Week 4, we offer you 1 week one on one deep dive into your business to find them. No lengthy process. No arguing. We do not make this guarantee carelessly. We make it because the programme consistently produces all four in the first four weeks for founders who bring their real numbers and engage honestly.
That is not too concentrated to benefit — it is the exact reason to join. CB4 (the Relationship Dependency Rule) is a specific circuit breaker in Module 4 that addresses this directly. Within the programme, you will build a Multiplier Campaign: identify five new prospects in a different network, have your team introduced to two of them with documented handovers, and begin de-risking the concentration over 90 days — without firing the large client or disrupting the relationship.
Yes — that is Lever 6 (Forex and Payment Infrastructure), a dedicated module in the Revenue Uplift section. The fix is usually a combination of: moving B2B contracts to USD billing where possible, building a 5% forex buffer into all KES-denominated pricing, and reviewing which USD-denominated tools can be replaced with local alternatives. Most founders recover 3–8% of gross margin through this lever alone, and the implementation takes under two weeks.
Module 7 (Relationship Capital and Experience OS) has two distinct tracks: a B2B lobbying and stakeholder framework, and a B2C bare minimum service plus experience delight framework. You run the track that matches your primary revenue channel. If you generate meaningful revenue from both, we run both — the module is structured to accommodate mixed-model businesses.
Most long B2B sales cycles are not long because the decision is complex — they are long because the decision-maker was never correctly identified, the champion was never activated, and follow-up was inconsistent. Module 7 (Stakeholder Mapping and Champion Activation) and Module 3 (Pipeline Rescue) address the two primary causes of cycle length directly. The typical cycle reduction for founders who implement the champion activation framework is 30–40%.
Almost certainly yes. The most consistent finding in the diagnostic is that the constraint founders identify before running it is rarely their primary constraint — it is usually the most visible symptom of a deeper one. M7 (Delivery Integrity) scores CRITICAL for a business whose founder believes the constraint is M3 (Distribution) approximately 60% of the time. The diagnostic produces the ranked sequence that ensures you fix the right thing first, not the most obvious thing first.
Running at full capacity is precisely the right time. CB1 (the 85% Capacity Rule) is built into the programme as a non-negotiable circuit breaker — you will never be asked to sell beyond 85% of your current fulfilment capacity. The programme's first action in that scenario is to raise prices to dampen demand, not to overextend. Fixing the margin structure while at capacity produces more gross profit without requiring volume growth.
Yes. For both tracks, payment plans are available — 60% on acceptance and 40% at Week 3. M-Pesa, bank transfer, and card all accepted. If you need a different arrangement, contact us directly. We will not lose the right founder to a payment timing issue.
Applications reviewed personally. Response within 24 hours. If it is not the right fit, we say so clearly — and tell you what the right next step is instead.
Fill in every field. The more specific your answers, the better we can assess fit and calibrate the programme to your situation before Week 1 begins.
We have your application for the Profit Engine Programme founding cohort and will respond within 24 hours. While you wait — consider pulling your last three months of bank and M-Pesa statements. You will need them for Week 1.
The profit engine that runs without you
is not a dream. It is a system.
And every system can be built — when you know exactly what is broken.
Trey · Trey IQ · Growth OS · The Profit Engine Programme · 2026
The founding cohort is secured with a deposit. The balance is structured so the payment schedule aligns with your preparation milestones — not just a calendar date.
Pod Track · Up to 8 teams per bootcamp
KES 123,500 total
Deposit to reserve: KES 30,000
Secures your pod spot and locks in the founding rate. Balance of KES 93,500 due 7 days before cohort start date. Deposit is non-refundable after 14 days from booking but fully transferable to a future cohort within 12 months.
Private Track · 3 teams only per 6 weeks
KES 360,500 total
Deposit to reserve: KES 75,000
Secures your dedicated cohort slot and all private-track customisation. Balance of KES 285,000 due 7 days before cohort start date. Deposit is non-refundable after 14 days from booking but fully transferable to a future cohort within 12 months.
Spot confirmed · Welcome kit sent
You receive a confirmation email with cohort dates, your Welcome Kit PDF, and calendar invitation. Your team name and product brief are submitted within 72 hours.
Pre-Cohort Diagnostic Pack
Your team completes the 45-minute Pre-Cohort Diagnostic — a structured workbook that ensures Day 1 is spent building, not orientating.
Full balance payment
Remaining balance (KES 93,500 or KES 285,000) is due 7 days before the cohort start date. Payment instructions sent automatically.
Profit Launch Pad Bootcamp begins
Two intensive days. By end of Day 2, your team has a complete, sequenced market entry operating plan for your specific web3 fintech product and target EAC market.
Cancellation and transfer policy
Cancellations within 14 days of payment receive a full deposit refund. Cancellations after 14 days: deposit is non-refundable but transferable to any future cohort within 12 months. Transfers to other team members within the same organisation are permitted at any time. For circumstances outside your control, contact us — we will work with you.
What happens when founders
stop guessing and start seeing clearly.
"[Founding cohort — to be populated after Week 6. Format: what the diagnostic revealed that they had been hiding from themselves. The number that changed everything.]"
Name · Business · Revenue range · Sector
"[Founding cohort — to be populated after Week 6. Format: the specific lever that moved first, the amount it moved by, and what they had been doing instead of it for years.]"
Name · Business · Revenue range · Sector
"[Founding cohort — to be populated after Week 6. Format: what the quarterly review system changed about how they run the business permanently — not just the first 90 days.]"
Name · Business · Revenue range · Sector
Your facilitator
Trey
Operating Partner · Trey IQ · Growth OS
Built the Growth OS across 10+ years of working with founder-led businesses in East Africa — from first revenue to listed company. The Profit Engine Programme is the distilled version of the operating partner methodology, made accessible to the KES 400K–10M founder who needs the system but cannot afford the embedded engagement. Every module in this programme has been tested on real businesses with real numbers and real stakes.